At a time when America is confronting historic health, social and economic upheaval, a new television and social media advertising campaign by United Way and Truist Financial Corporation, one of the nation’s largest financial services companies, aims to spark hope and optimism for the future and the importance of working together to build stronger communities.
The campaign features an original poem, “Live United,” penned by America’s inaugural National Youth Poet Laureate, 22-year-old Amanda Gorman, and inspired by United Way and all that can be achieved when we unite for our communities.
“Live United” gives voice to the ongoing partnership and shared commitment between Truist and United Way to build better lives and communities. Ms. Gorman’s call to “. . .dare to care, to be hope-sided” drives home a powerful and hopeful message about the opportunity ahead to build a better America, where every person is respected, every voice is heard and every community thrives.
In the Charlotte region, United Way of Central Carolinas and Truist have a long history (a combined BB&T and SunTrust history) of partnership to support programs and activities that help build stronger, more resilient communities. Over the past year, these banks contributed more than $800,000 to United Way of Central Carolinas through workplace giving campaigns and leadership gifts.
Truist’s and United Way’s shared commitment to helping communities recover from and rebuild stronger and more resilient in the wake of the COVID-19 pandemic is underscored by the $7 million grant to the United Way COVID-19 Relief Fund as part of the financial services company’s Truist Cares initiative. Locally, in March Truist donated $1 million to the COVID-19 Response Fund launched in partnership by United Way of Central Carolinas and Foundation For The Carolinas.
“We are proud of the commitment Truist has shown to our local community through their support of United Way,” said Laura Yates Clark, president and CEO of United Way of Central Carolinas. “As we continue our work in strengthening neighborhoods through community investments that advance financial stability and racial equity, I am confident our partnership will have a lasting and positive impact.”
“Live United” launched nationally earlier this month and is airing in 13 markets across Truist’s corporate footprint (Charlotte, Atlanta, Orlando, Washington DC, Tampa, Miami, Baltimore, Nashville, Dallas, Greensboro/Winston-Salem, Norfolk, Raleigh, Richmond) through mid-August.