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Intiative helps middle school students through new digital education platform

character playbook

United Way of Central Carolinas, the Carolina Panthers, and EverFi launched Character Playbook in the Charlotte region on Thursday, August 18, with a professional development session for school teachers, counselors, and administrators at Bank of America Stadium. The new national education initiative focuses on youth character development and healthy relationships during students’ critical middle school years.  

Staff from Charlotte-Mecklenburg Schools and other school districts were provided with an overview of the Character Playbook, training on registering and implementing the course, and then given a private tour of the home of the NFC Champion Panthers.

The NFL & United Way Character Playbook program, an initiative funded by the NFL Foundation and United Way and powered by EverFi, will help instill the skills that teens and pre-teens need to grow into the leaders they were born to be.

We already know how important the middle school years are for developing the academic skills that enable long-term success, including high school graduation. But this critical time is also a transitional moment for students as they enter adolescence, a time when they are influenced more by their peers than by their families.

Character Playbook uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships. The course is comprised of six interactive, digital modules that cover key concepts around positive character development, social-emotional learning, and building healthy relationships. Designed to be utilized in the classroom in 20-30 minute segments for those in grades 6-9, the digital learning experience enables students to engage with true-to-life scenarios that include bystander intervention strategies and positive relationship examples.

Values like diligence, compassion and respect are not necessarily innate values – they are learned through experience and teaching. And it’s on us all to provide our children with the skills and modeling to inspire this character at a young age.

We’re grateful for our partnership with the Carolina Panthers, and we're thrilled to bring this program to students in the Charlotte region to further our work creating lasting change in our community.

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United Way fights for the health, education, and financial stability of every person in every community.

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