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Character Playbook

Educating students on how to cultivate and maintain healthy relationships during their critical middle school years

Character Playbook is a national partnership between United Way Worldwide and the National Football League to bring character education into schools. The digital education program, powered by Everfi, trains students on how to build and maintain healthy relationships during adolescence and into adulthood.

Shortly after Character Playbook’s national launch in 2016, the Carolina Panthers teamed up with United Way of Central Carolinas to kick off the program at more than a dozen sites within Charlotte-Mecklenburg Schools and Cabarrus County Schools. The program since has expanded to more classes in existing schools as well as other schools in the Charlotte region.

Participating Schools in Our Region

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Charlotte-Mecklenburg Schools

Charlotte-Mecklenburg Schools

  • Alexander Graham Middle School
  • Bailey Middle School
  • Carmel Middle School
  • Coulwood STEM Academy
  • Francis Bradley Middle School
  • James Martin Middle School
  • JM Alexander Middle School
  • Martin Luther King, Junior Middle School
  • McClintock Middle School
  • Northwest School of the Arts
  • Quail Hollow Middle School
  • Ridge Road Middle School
  • Robert F. Kennedy Middle School

Cabarrus County

Cabarrus County

  • Jay M. Robinson High School
  • Mount Pleasant Middle School
  • Winkler Middle School

Kannapolis City Schools

Kannapolis City Schools

  • Kannapolis Middle School

Private Schools

Private Schools

  • Charlotte Preparatory School

“Middle school is such a critical age for children, because these students aren’t babies any more, but not yet adults. We as educators have to make a conscious effort to continue building character education before they enter high school.”

-Tonya Faison, principal at James Martin Middle School

Character Playbook Live

To kick off the third year of Character Playbook in our region, more than 1,000 students gathered for a live digital Q&A with Carolina Panthers player Torrey Smith.

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Character Playbook Challenge Kickoff 2019

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Carolina Panthers Player Chris Manhertz Talks Character Building, Mental Wellness with Local Students

May 21, 2020

While continuing to practice social distancing and remote learning, hundreds of students across the Carolinas got to hear from Carolina Panthers tight end Chris Manhertz…

Catching Life Lessons from Panthers Player Torrey Smith During Character Playbook Live

November 29, 2018

It’s not every day that young students get to have a conversation with an NFL star.   But in November, this became reality for more…

Panthers Host Local Educators Championing Character Playbook

August 6, 2018

A new season is right around the corner for the Carolina Panthers, who invited dozens of teachers and principals from across the Carolinas to join…

Character Playbook Live

November 3, 2017

The halls of McClintock Middle School were bustling with excitement as eighth grade students wondered to class before the ding of the bell. Meanwhile, 30…

The Importance of Social and Character Skills at a Critical Age

August 23, 2017

If you’re a Carolinas Panthers fan, you may have been one of the 55,000 attendees at Fan Fest, the team’s pep rally to excite fans…

Local Middle Schools Implement Character Playbook

June 8, 2017

It’s not easy being a middle school student. Young people routinely face issues like bullying and peer pressure, often amid challenging circumstances like unstable home…

Olsen Wins $125k for Character Playbook Expansion in the Carolinas

May 11, 2017

When Greg Olsen was named runner up as the Walter Payton Man of the Year just prior to Super Bowl LI, he did more than…

Hey Football Fans!

Check out how our partnership with the Carolina Panthers is making a direct impact in our community!

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